I still remember the first referral letter I wrote as a GP registrar as if it was yesterday. It was for a year-old with an acute abdomen, who I sent in on my first night on call.
How to write a customer referral program letter. December 14, by DebBrown 2 Comments Invite your best clients to share referrals with you through a customer referral program letter. Customers are a great source of referrals.
Because they are part of your ideal demographic, they probably know others who also fit in that category. They also have firsthand knowledge of what it is like to work with you and the results they receive. As they share that with their connections, it is a natural source of referrals.
If you write a customer referral program letter, it can be a reminder and incentive for customers to give you referrals. Elements of a customer referral program letter Make sure your letter has a warm, friendly tone to it. It is an invitation, not a decree.
There are several things you can include in a customer referral program letter. Business update — Share some things the business has been working on. If you do a variety of things, make sure all your clients know all the things you do.
They may only think of you for what you do for them and not realize your other programs and capacities. If you have new team members, share that as well. Openings — Let your customers know you have openings for new clients and share the areas you have capacity to take on more.
Ideal client — Describe the clients that benefit the most from you. Let your customers know you want to work with more people just like them. Do you have a thank you gift you give for all referrals? Are you extending a special bonus or discount to your clients for referrals they send?
Are you holding a contest for a limited time with a big reward for the person who refers the most? Any of these things will give your clients more of an incentive to give you referrals.
Once you have sent out your customer referral program letter, remember to follow up. The letter may get shuffled around on their desk and buried under a pile of papers.
Reach out a couple weeks later using a different form of communication — email, phone call, or in person visit. Ask if they have received your letter and if they know anyone who could benefit from what you do.
Have you ever sent out letters outlining your referral program to your clients? What were the results?
Share in the comments below.Either way, when you write an employee referral program letter, make sure this information is clearly outlined toward the top of your letter. 4. Spell out the rules . How to Write a Letter of Recommendation Writing a recommendation letter may seem like a daunting task.
Here are some guidelines that can help you get the style, tone, content, and presentation of your letter . You may be asked to write a letter of referral for a friend who has applied for a job or who is applying to graduate school. You can write a convincing letter if you're familiar with your friend's professional background, academic record and work ethics.
Writing a College Deferral Letter A deferral letter, or a letter of continued interest, is written in the case when you sought to enter a college or university and were deferred, but nevertheless want to show your interest in successfully entering. Either way, when you write an employee referral program letter, make sure this information is clearly outlined toward the top of your letter.
Spell out the rules . A business referral letter is a professional document, so it should be treated with the formality that it deserves. Include your name and contact information on the top right of the letter. Then include the contact information of the person or business you intend to send the letter to after you’ve completed writing it on the left.